Journalists first priority is to tell the truth, they have the obligation to present the most credible description as possible of society to itself, thus objectivity is the key. However, in this technology advanced society, can we still believe the information that we are receiving?
Based on the presentation, the journalism is more relay on the PR handouts and materials. Technology is placing demands on journalists to produce production quickly. Consequently, this has resulted in them relying on information supplier by PR companies. So, journalists use the material to produce news production and meet the deadline and production outputs. But, I am not saying that the journalists are lazy, for them, it is really attractive to sit in the office and receive the handouts and material from PR agency, rather than go out to find the news sources. Actually, a good PR release should be a foundation of a good news story, but the journalists have the responsibility to check the information that the PR release given. It is necessary that journalists have to check the facts and achieve the analytical level of reporting.
To achieve truth and objectivity, journalists should follow the guidelines that we mentioned in our presentation. Journalists should get the whole story first. To do this they need to talk to as many people as many people as they can and keeping asking and re-asking questions. they need to get as many viewpoints as they can. They should also make sure all the information they are given are accurate. Journalists should be as transparent as possible about sources and methods so audiences can make their own assessment of the information.
Finally, even there is some problems exits in the journalism industry, we should still believe journalism as there are still a number of undaunted journalists are upholding the investigative journalism by showing deep investigation or exposing some dark corner of the issue.
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